Revenue clarity starts with a structured path — not just a number. If your startup is beginning to operate at scale — or preparing for investor diligence — you’ve likely heard of ASC 606. It’s one of those accounting standards that sounds more complex than it is. But it matters. And understanding it early can save you time, confusion, and cleanup later. This article will walk through what ASC 606 is, why it matters, and how startups can begin preparing for it — without gettin

Let’s get your numbers as grounded as nature. A common pattern I see in growing businesses is subtle, but familiar. You bring on a bookkeeper, the books are closed each month, and reports start showing up. But even with those reports in hand, something feels off. The numbers are technically there — income, expenses, balances — but they don’t quite help you understand what’s actually happening. You try to use them to make decisions, or explain results to a stakeholder, and the