Built for companies whose bookkeeping technically exists, but who know their numbers wouldn’t feel solid if they were put in front of a board, lender, or investor.
Most businesses don’t struggle because they lack data. They struggle because nothing connects. Reports exist, but they don’t create certainty. Metrics are available, but they don’t guide decisions. When bookkeeping stops being enough but CFO-level services still feel premature, the problem is almost always structure.
You’re Past Bookkeeping — But Not Ready for a CFO.
That’s where this work begins. Not with more reports, and not with theory — but by building the systems that make your financials dependable. The close becomes something you trust. Reporting becomes something you actually rely on. Instead of managing around uncertainty, you start making decisions from solid ground.
This work is built for startups and scaling businesses that want their financial environment to feel intentional and dependable as operations grow more complex. Bookkeeping, tax, and payroll stay with your existing team or providers so the focus here remains on the structure above that layer and how the close and reporting support real decisions over time.
Implementation is where structure gets built. Recurring work is where it gets protected.
I don’t operate like a bookkeeper.
I don’t run a company like a CFO.
I build the financial backbone in between. The part most companies never install and later wonder why everything feels unstable.
Because stability now is what makes freedom possible later.


What You Have
What You Gain
Messy Books
Financial Blindspots
Unclear Metrics
Unreliable Numbers
Founder Overload
Clean Financials
+
=
Where financial structure becomes lasting stability.
Financial Clarity
Decision Confidence
Compounding Stability
Lower Stress
How My Services Stack Up
This was built for founders whose businesses have moved beyond basic recordkeeping. They already have a bookkeeper, but the pace of operations now requires more — something steady behind the numbers. Whether they’re managing a team in hospitality, scaling software, producing goods, delivering services, or reporting to investors, they need accounting to function like infrastructure — supporting decision-making, keeping operations aligned, and giving them clarity they can run with, because it’s not just a requirement anymore. It’s how they stay grounded.
Who to Choose?
Service | Bookkeeper + AI | Brett J Federer Accounting | In-House Controller | Fractional CFO |
|---|---|---|---|---|
Bank & Credit Card Reconciliations | ✅ | ❌ | ❌ | ❌ |
AR / AP Management | ✅ | ❌ | ❌ | ❌ |
Full Month-End Close | ❌ | ✅ | ✅ | ❌ |
Financial Statement Generation | ❌ | ✅ | ✅ | ❌ |
Cash Clarity Method™ | ❌ | ✅ | ❌ | ❌ |
System Efficiency Refinements | ❌ | ✅ | ✅ | ❌ |
KPIs & Graphs | ❌ | ✅ | ✅ | ❌ |
Custom Strategy / Board Presentations | ❌ | ❌ | ❌ | ✅ |
Cost | 💲 | 💲 💲 | 💲 💲 💲 💲 | 💲 💲 💲 |
What You're Paying For | Basic Data Entry, AI Automation | Financial Architecture Without the overhead | Full-Time Employee Operational Finance | Strategic Finance Partner High-Level Strategy |
When to Engage?
Title | Founding Stage | Early Growth (Post-Revenue) | Scaling & Growth | Seeking Investment | Expanding Operations | Preparing to Exit |
|---|---|---|---|---|---|---|
Bookkeeper + AI | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ |
Brett J. Federer Accounting | ❌ | ✅ | ✅ | ✅ | ✅ | ❌ |
Fractional CFO | ❌ | ❌ |
