top of page

Founder Clarity
A reflective series designed to help founders cut through noise and make clear, confident decisions. Each post blends financial insight with perspective, showing how structure, focus, and self-awareness shape stronger leadership and better outcomes.


The Cost of Connection: What Holiday Generosity Teaches Us About True Value
A reminder that connection matters more than what’s wrapped. The Season of Good Intentions Every December, we tell ourselves the same story: “This year, I’ll keep it simple.” Yet somehow, between Black Friday sales and office gift exchanges, we find ourselves right back where we started which is stretched too thin, overscheduled, and wondering how joy got penciled in as just another line item. The thing is, it’s not even about spending money. It’s about how easily we equate g

Brett J. Federer, CPA
Nov 23, 20254 min read


Pass the Rolls, Not the Chaos: Why Business Boundaries Are the True Centerpiece of a Healthy Company
Thanksgiving and business work when everyone knows their role. When the Table Runs Smoothly, Everyone Eats Well Every Thanksgiving table has a rhythm. One person carves the turkey, another brings the pie, someone else is stationed at the stove whisking gravy with the focus of a surgeon. When the holiday goes smoothly, it isn’t luck. It’s boundaries. Families know who cooks what. They know when to say no to hosting. They know how to spread out responsibility so that everything

Brett J. Federer, CPA
Nov 17, 20255 min read


The Founder’s Thanksgiving Checklist: A Year End Accounting Checklist
A table prepared with care, just like your books should be. As the holidays approach and the year winds down, the smell of delicious Thanksgiving food reminds us that abundance always comes with responsibility. A full table is a gift, but someone still has to clean up the kitchen once the feast is over. The same is true for your company. By late November, the financial year has served up its share of wins, mistakes, and leftovers. And before the next course begins, a thoughtf

Brett J. Federer, CPA
Nov 15, 20254 min read


No Accountant Knows Everything: A Real Look at Imposter Syndrome in Accounting
Imposter syndrome is the shadow that appears long before the light does. In accounting, there’s this idea that you’re supposed to know everything all the time. Every rule, every exception, every treatment. And if you don’t have an answer immediately, it can feel like you’re already doing something wrong. But the longer I’ve been in this field, the more I’ve realized that’s not how accounting works. The profession is far too big for any one person to know all of it, and preten

Brett J. Federer, CPA
Nov 13, 20256 min read


The Challenges of Leadership Undervaluing Accounting
When leadership undervalues accounting, standards erode like a building left untended — what once stood strong begins to crumble under neglect. Standards rarely collapse all at once — they fade as attention fades. When leadership undervalues accounting, the department slowly follows. At first, nothing looks broken: the numbers get reported, deadlines are met, and the surface appears stable. But without questions being asked or decisions relying on the data, the incentive to m

Brett J. Federer, CPA
Sep 15, 20254 min read


Navigating Tax Changes: The Importance of Clarity in Your Financial Systems
The One Big Beautiful Bill was signed on July 4, 2025 — a reminder that financial clarity matters when policy shifts. You don’t need to be a tax expert. You need a structure you can trust when things change. When a major tax law hits the headlines, most founders tend to fall into one of two camps. The first thinks, “That doesn’t apply to me.” The second shrugs and says, “I guess I’ll deal with it later.” Both reactions are understandable. You’re running a business, not studyi

Brett J. Federer, CPA
Aug 20, 20255 min read


You’re Profitable but Broke: 5 Financial Warning Signs Founders Miss
“Clarity changes everything — you can’t navigate what you can’t see.” Revenue’s coming in. Your books look “fine.” But cash still feels tight — and you can’t quite explain why. Here are 5 subtle signs you’re running your business on guesswork, not clarity. 1. You’re Guessing Where Your Cash Really Went Your books can be reconciled and technically “clean” — but still leave you guessing. The problem isn’t bad bookkeeping. It’s that most founders don’t have a structured way to c

Brett J. Federer, CPA
Jul 21, 20254 min read


When Companies Are Missing the Middle: Between Bookkeeper and CFO
Let’s get your numbers as grounded as nature. A common pattern I see in growing businesses is subtle, but familiar. You bring on a bookkeeper, the books are closed each month, and reports start showing up. But even with those reports in hand, something feels off. The numbers are technically there — income, expenses, balances — but they don’t quite help you understand what’s actually happening. You try to use them to make decisions, or explain results to a stakeholder, and the

Brett J. Federer, CPA
Jul 1, 20253 min read
bottom of page