“Clarity changes everything — you can’t navigate what you can’t see.” Revenue’s coming in. Your books look “fine.” But cash still feels tight — and you can’t quite explain why. Here are 5 subtle signs you’re running your business on guesswork, not clarity. 1. You’re Guessing Where Your Cash Really Went Your books can be reconciled and technically “clean” — but still leave you guessing. The problem isn’t bad bookkeeping. It’s that most founders don’t have a structured way to c