Two companies. Same EBITDA. Different margins. The gap between them isn’t size — it’s efficiency. EBITDA vs EBITDA margin “EBITDA shows what you made. EBITDA margin shows how well you made it.” Early on, founders are drawn to EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) because it answers a direct, grounding question: how much money is this business actually making from operations? It’s clean, cash-adjacent, and immune to the noise of depreciation,

“Recurring beauty, like recurring revenue, depends on what's quietly holding it up.” Three Metrics, One Misunderstood Term: Recurring Revenue Most recurring revenue metrics are built with good intentions — to track growth, measure stability, or report performance. But under the surface, many of those numbers don’t mean what people assume they mean. A founder might report strong Monthly Recurring Revenue (MRR) while losing ground on customer retention. Another might report st

Clarity turns scattered numbers into structured growth — just like a well-planned forest. One of the hardest things about SaaS ( software-as-a-service ) accounting is that cash and revenue don’t move at the same pace. You can close a big contract, invoice the full amount, and see your bank balance jump — but that doesn’t mean you’ve earned it yet. In SaaS, revenue is earned as you deliver the service, not when the money shows up. If you’re not tracking that distinction, your